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Privacy Policy
(Revisions made 2.20.2024)

Thank you for visiting the website of ContinuumRx (“Company”). This Privacy Policy (the “Privacy Policy”) applies to the Company web site located at, and all associated sites controlled by Company and linked to by Company, its subsidiaries and affiliates, including Company sites around the world (collectively, the “Website”). Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this Website. Please see our Terms and Conditions of Website Use for additional information applicable to use of our Website.

The Information We Collect

You do not have to give us personally identifiable information in order to visit our Website. However, on the Website, you may be able to order products or services, participate in a survey or otherwise express an opinion, subscribe to one of our services or participate in one of our online forums or communities. Personally identifiable information is generally provided and collected when you search, post, participate in a questionnaire, or communicate with customer service. As a result of those actions, you may supply us with such information as your name, address, phone numbers, email address, contact preferences, and information relating to a support or service issue that may, alone or in combination with other data, constitute personally identifiable information. If we collect personally identifiable information from you, you are giving us permission to use that information for the specific purpose for which it is provided and to contact you regarding site services, improve or enhance site performance, to offer you information regarding products and services, improve our Website, to communicate to you about other matters that may be of interest to you and for any other purpose described in this Privacy Policy. In connection with the foregoing, we may share your information with our affiliates and marketing partners, and our affiliates may contact you regarding your purchase of our products and services and related matters. Users unwilling to provide personally identifiable information online can choose to work with a sales representative or customer service representative to utilize member services or other site offerings.

We also may collect, store and use certain non-personally identifiable information when you visit many of our web pages such as the type of browser you are using (e.g., Safari, Internet Explorer, Firefox), the type of operating system you are using, (e.g., Windows Vista or Mac OS X) and the domain name of your Internet service provider (e.g., America Online, Earthlink). In addition, we aggregate data from multiple users in a manner that is not personally identifiable and use such data as we deem appropriate.

How We Use the Information

Information about our customers is an important part of our business, and we are not in the business of selling personally identifiable information to unaffiliated third parties for their commercial use. We share personally identifiable customer information with unaffiliated third parties only as described herein.

  • In compliance with law or court order: We reserve the right to share your personal information with third parties if required to do so by law or if we believe such action is necessary in order to: (a) conform with the requirements of the law or to comply with legal process served upon us; (b) protect or defend our legal rights or property, the Website, or our users; and (c) investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of our Terms and Conditions of Website Use.
  • Agents: We employ or may employ other companies and individuals to perform functions on our behalf. Examples of such functions include removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), and providing customer service. These companies and individuals have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Offers: We may send offers to selected groups of customers on behalf of other businesses. If we do this, we will not give that business your name and address.
  • Business Transfers: As we continue to develop our business, we might sell or buy subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy (unless, of course, the customer consents otherwise). Also, in the event that we are acquired or assigned, customer information will of course be one of the transferred assets.
  • Protection of our Website and Others: We reserve the right to release account and other personal information when we believe release is appropriate to comply with the law, enforce or apply our Terms and Conditions of Website Use and other agreements, or protect the rights, property, or safety of the Company, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. However, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

We sometimes use the non-personally identifiable information that we collect to monitor user traffic patterns, analyze and quantify user preferences, improve the design and content of our Website, and enable us to personalize your user experience. All such usage data shall be the exclusive property of this Website.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed or accessed by a third party in a manner that is inconsistent with this Privacy Policy.

Company and its subsidiaries and affiliates reserve the right to sell or disclose some personally identifiable information collected on our Website to third parties whose practices are not covered by this Privacy Policy (e.g., marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that want to market products and services to you. If we share personally identifiable information, we will provide you with an opportunity to opt out or block such uses. Any right of the third party to distribute, transfer, transmit, disclose or resell the information is prohibited.

We may on occasion combine information we receive online with outside records to enhance our ability to market to you those products and services that may be of interest to you. If you have signed up to receive our emails and prefer not to receive marketing information from this Website, please follow the “unsubscribe” instructions provided on any marketing email you receive from this Website.

Finally, this Website will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described above without also providing you with an opportunity to opt out of these unrelated uses.

How We Use Your Information

We may collect personal information that you provide directly to us when you interact with our services. This may include:

  • Contact information such as name, email address, mailing address, and phone number.
  • Payment information for purchases made through our services.
  • Communications you send to us, such as feedback, inquiries, or customer support requests.

We may also automatically collect certain information when you access or use our services, such as:

  • Device information including IP address, browser type, operating system, and device identifiers.
  • Usage information such as pages visited, actions taken, and time spent on our services.
  • Cookies and similar tracking technologies to enhance your experience and analyze usage patterns.

By providing us with certain information through the website, you consent to the following uses of such information.
Information provided consent – you expressly opt-in and consent to:

  • Email Address – Receiving emails from us, our affiliates, or agents related to medical services in general, information you have requested, related services, information updates, and similar information.
  • Phone Number (landline)- Receiving calls from us, our affiliates, or agents, through human-initiated calls or automated calls, including the use of artificial or pre-recorded messages.
  • Phone Number (mobile number) – Receiving calls from us, our affiliates, or agents, through human-initiated calls or automated calls, including the use of artificial or pre-recorded messages.
  • Receiving text messages (for which normal text or data charges may apply).

By providing this express consent, you specifically waive any claims you may have as a result of our sending such emails or text messages or placing such phone calls to your numbers, including claims under federal or state laws and specifically any claim under the CAN-SPAM Act, 15 USC § 7701, et. seq. or under the Telephone Consumer Protection Act, 47 USC § 227. By providing the email address or phone number, you represent that you have the authority to use and provide this consent for that email address or phone number.

Corrections to Personal Information

If at any time you wish to change, correct or update the personally identifiable information submitted to Company, or have it removed from our database, you may do so by submitting a request by mail to Marketing c/o ContinuumRx, Two Perimeter Park South, Suite 230 East, Birmingham, AL 35243 USA or by emailing us at

Cookies & Web Beacons

To enhance your experience with our Website, many of our web pages use “cookies.” Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at our Website. However, once you choose to furnish our Website with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand site usage and to improve the content and offerings on our Website. For example, we may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our Website), save your password in password-protected areas, and enable you to use shopping carts on our Website. We also may use cookies to offer you products, programs, or services.

“Web beacons” or clear .gifs are small pieces of code placed on a web page to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons or similar technology can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. We may use web beacons or similar technology on this Website from time to time for this and other purposes.

Collection of Information by Third-Party Sites, Ad Servers, and Sponsors

Our Website may contain links to other websites whose information practices may be different than ours. While visiting this Website, you may link to another website via a window opened within (or on top of) our Website. Our privacy policies and procedures may or may not be consistent with the policies and procedures of other websites you visit while here. Users should consult, read and understand any other website’s privacy notices before choosing to provide personally identifiable data on such linked website as our privacy policies and treatment of your data does not apply and we have no control over information that is submitted to, or collected by, these third parties.

This Website sometimes may offer products, services or content (e.g., promotions) that are sponsored by or cobranded with identified third parties. By virtue of these relationships, the third parties typically have access to the personally identifiable information that you submit, if any, in connection with that offering in order to participate in such particular Website activity. Company and its affiliates have no control over these third parties’ use of this information. This Website will notify you at the time of requesting personally identifiable information if these third parties will obtain such information. This Website may use a third party to present or serve the advertisements that you may see on our Web pages. These third party ad servers may use cookies, web beacons, clear .gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third party ad servers is subject to their own privacy policies and is not covered by our Privacy Policy.

Our Website may include links to the sites of other companies. We are not responsible for the privacy practices of unaffiliated third parties. We encourage you to learn about the privacy policies of those companies.

Our Commitment to Security

We have put in place what we believe to be reasonable physical, electronic, and managerial procedures to safeguard the personally identifiable information we collect and help prevent unauthorized access and use of such data.

  • We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. To assist in keeping your personal information safe, you must use an SSL-enabled browser (i.e., Internet Explorer).
  • It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer. Additionally, change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.


Company does not knowingly solicit data from children or knowingly market to children. Company is concerned about the safety of children and their use of the Internet. Therefore, we do not knowingly request or solicit personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. In the event that we receive actual knowledge that we have collected such Personal Information without the requisite and verifiable parental consent, we will delete that information from our database as quickly as is reasonably practical.

HIPAA Compliance

As a provider of services to the healthcare industry, Company has implemented programs to address the privacy and security implications of the rules promulgated pursuant to the Health Insurance Portability and Accountability Act of 1996.

Usage Terms

Access to and use of this Website is subject to compliance with this Website’s Terms and Conditions of Website Use.

How to Contact Us

If you have any questions or concerns about the online Privacy Policy for this Website or its implementation, you may contact Company by phone at (205) 968-9500 or email us at

Updates & Effective Date

We reserve the right to make changes to our Privacy Policy from time to time for any reason. Such changes, modifications, additions or deletions shall be effective immediately upon posting, unless otherwise indicated. We have no duty or obligation to inform prior visitors that changes have been made, regardless of the scope and importance of the changes. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and to whom we disclose it. Your continued use of the Website after such changes are posted will be deemed to constitute your agreement to and acceptance of such changes.